Hi I’m Eva, Eva B., Eva Borght, Eva Van der Borght and you could say I’m a millennial, investing in loads of greenery, figuring out how I will ever afford to buy a house and forever learning new things and skills.
I am a visual designer and digital marketer, but that didn’t happen from one day to the other. When younger I lived abroad (thanks mom and dad!) and it gave me a very cultural and international look into the world. It didn’t take me long to realise that Belgium was too small a country for me. After finishing my bachelors degree in Communication management in Ghent, Belgium it was time for a massive change in my life. Enter my move to London, UK, where I decided to do my masters at UEL in International Marketing Management.
Off course these 4 years of uni had not fully prepared me for all the social media or design related developments in the real world, which is what eventually interested me the most! I learned much during my time as Marketing Manager at Birdielist (a start-up), Iris Concise as well as BLH (consultants), but I also picked up further skills in various online courses and through classes in my free time. I had a great time, but as the years went by I realised that I particularly loved to think about the creative part alongside the strategy in marketing, as I kept trying to find creative work and tried to get involved in loads of activities where I could shine with my creative ideas.
My first real experience with design was at my first job in London, working for the online wedding registry start-up Birdielist. As with any start-up, we all had various different responsibility, and I quickly found myself in charge of designing banners, flyers and social media campaigns. More recently, I had a more direct experience with wire-framing and visual design at my last job in London. I got the opportunity to refresh a webpage that would be the template for all other pages of the entire website.
After 5 years in London it was time for another shake up. When my husband got the opportunity to work in New York, we both jumped at this opportunity.
I knew receiving my work permit would take a while and instead of waiting I decided to expand my skills in the visual design field by taking a Visual Design class at General Assembly (see what I made here). I’m so happy I did as it boosted my will to work in design and to find projects where I can use my creativity to make products better.
All together, these last 5 years of experiences in digital and marketing strategy, alongside my design adventures have given me a better understanding of how to use my creativity and designs to effectively support and improve the outcome of a project, a brand and/or a strategy successfully. It helps me approach design in a different way and it helps me to see the full picture clients are looking for.
And here I am now, a Belgian from London in New York, thrilled to use my marketing skill set and design expertise for your brand.